The Denim Guide

A mainstay in every wardrobe is your Denim jeans, something you invest in to love and keep forever. Known for their versatility and durability Denim jeans are a go-to whether you are picking some trousers appropriate for the office or just want a casual pair to wear with a white tee.

Without our trusty jeans, I think we’d be lost – however, finding the right pair of jeans can be somewhat of a challenge. It always seems to feel like if they fit your waist they don’t fit your length or vice versa. Discover our new and noteworthy jeans from trusted brands with our complete guide including Ted Baker, Tommy Jeans and more…

The Skinny Jeans
Skinny jeans made a massive comeback onto the fashion scene in the early 2000s, when Kate Moss defiantly revived the trend after the baggy jeans flurry of the 90s. Instantly flattering on every body type, skinny jeans are a classic that adds some instant oomph to any look.

The Cropped Jeans
Cropped jeans are super popular – seen on the catwalks, on celebrities and frequently photographed as street style eye-candy, the cropped, ankle-grazing, slightly wider leg cropped jean is easy-to-wear and utterly relaxed in fit. Because they show your ankle they are a great style to wear with sandals and trainers for summer.

Straight Leg Jeans
Straight leg jeans are the perfect pair to transition from smarter occasions to more causal days because they complement many different types of footwear. Straight leg jeans give the appearance of a longer slim leg without clinging to your leg. Coming in both high waisted and low rise styles find a pair that works for you.

The Black Jeans
Black jeans are the perfect combination of laid-back versatility and evening glamour: comfort and elegance come hand in hand with this wardrobe staple. Wear your black jeans with skyscraper heels and a floaty, chiffon blouse for night-out luxe.

The Jean Shorts
Warmer weather is approaching, and it’s nearly time for our favourite pair of jean shorts to make a reappearance. Bring some LA style to your wardrobe with a pair of distressed denim shorts – whether you choose low-slung, high-waisted, dark or light denim, jean shorts are a classic that will never fall out of favour with the fashion pack.

How to wash jeans?
Here are some quick and simple steps to washing your jeans…

#1 Always check the fabric care label before washing your jeans. The first few goes we recommend you wash separately from other items to avoid dye transfer.

#2 Turn your jeans inside out if you’re machine washing jeans.

#3 Use cold water and a laundry detergent for jeans

#4 In general, your jeans will last longer if you take them out of the dryer slightly damp. Smooth them into shape and let them dry on a flat surface or a hanger. You don’t want to shrink them either or leave them extremely creased.

Care Tips
If you talk to the experts when it comes to jeans the three main tips would be…

Wash Less – Wash once every 10 weeks at most to maintain fit and prevent too much “rebound.” Use a damp cloth to remove any stains.
Wash Cold – Cold water keeps the colour you love. Washing with cold water protects against fading and shrinking.
Dry Line – Dryers are the natural enemy of jeans. All that lint is your jeans breaking down. Instead, hang them up. Line-drying preserves the fit and helps avoid possible shrinkage or fabric warping.

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